Word of Mouth Marketing Is the New Advertising

“There is only one thing in life worse than being talked about, and that is not being talked about." For today’s brands, Oscar Wilde’s words ring truer than ever. WOM stands for ‘Word of Mouth’ marketing, one of the most valuable growing marketing trends in today’s uber connected world. WOM is exactly what it sounds like. It’s people communicating the old fashioned way about positive experiences they’ve had with products, brands, or companies.

Working Locally Today (WLT)

Work patterns are changing, with many people not going to their office every day. However, commuting from home to an office space shared by all the people who work for your company in that area remains the most common work pattern. In the near future, that will change even more, with an even more varied pattern, including going to shared office space near their homes. This will be know as—Working Locally Today (WLT).

The Historical Impact of Technology


Customer Service Should Drive Your Future Market Strategy

Customer Service. For many, those two words stir up a lot of feelings. Anger, for instance. Maybe denial? Bargaining... And finally acceptance that, yes, you have been on hold for ninety minutes—and may very well be stuck for ninety minutes more. You’re not alone in feeling this way; 80% of companies claim that they deliver not just good, but superior customer service, while only 8% of their customers agree.

Why Treating Employees Like Customers Is a Winning Move For Your Brand

If you check the front page of Forbes, Inc, Entrepreneur, or any major business blog on any given day—chances are, you’ll see it least one article related to customer experience. And that makes sense, right? Every business owner knows that having happy customers is what keeps the lights on and the paychecks rolling out. But for all the work you’re putting into keeping your customers happy—are you paying equal attention to maintaining happy employees?

What Makes a Truly Sensational Company?

How can I create the most successful company possible, while also making it the best company to work for? For many managers, it can seem difficult to integrate the two. Recent surveys show that as much as 51% of the workforce feels disengaged at work, and 17.5% even claim to feel “actively disengaged” at work. With this data in mind, many managers are left grasping at straws to satisfy a largely dissatisfied workforce.

Focus On Customer Value to Transform Your Workplace Values

When we think of customer value, many of us think of improving our customer service representatives—invest in more conflict management training, have them be a little friendlier...everything will be great! But according to the lean manufacturing philosophy, the idea of customer value goes far deeper—to the very roots of your company’s organization and processes.

What is Lean Manufacturing?